EMV Chip Technology

Debit or credit cards with an EMV chip use state-of-the-art technology to keep your transactions more secure so you can enjoy more peace of mind with every purchase. EMV chips are microprocessors embedded in credit and debit cards that exchange information with card readers at retail checkout locations.

When you make a transaction using the EMV chip on your card, a unique code is generated for that specific purchase that conceals your sensitive personal information and cannot be reused. This adds a layer of protection that makes it nearly impossible for fraudsters to use card information from an in-store purchase to commit fraud.

Named for developers Europay, MasterCard and Visa, EMV Chip cards are already in use in many other countries to help combat the rising threat of fraud and the technology has been adopted by the major credit card issuers, including Visa® and MasterCard®

How to use your EMV chip card:

Ensure that you’re at a chip-enabled terminal when making a purchase. Many merchants now have chip-enabled terminals, and more will continue to offer them into the future. These terminals will often require you to use the chip slot if you accidentally swipe your chip-enabled card.

Insert the chip end of the card into the terminal, facing up. Sign your name or enter your PIN as you would with any other debit or credit card purchase.…and you’re done! Be sure to remove your card when the transaction is complete. The machine will often beep to remind you. The process can take a bit longer, and different readers can require different steps, but it’s a small inconvenience for the increased security.

You can still use your debit or credit card by swiping it.

Some merchants do not yet offer chip-enabled terminals, so you can still use your debit or credit card the way you always have, using the magnetic strip.

Be aware, however, that you won’t enjoy the enhanced security features of the EMV chip card by swiping it and using the magnetic strip. It’s always more secure to use your EMV chip to make purchases.

Although EMV technology helps you shop more safely, it doesn’t thwart thieves entirely. Hackers can still pilfer your card information online or over the phone or simply steal your card. So it’s wise to exercise caution when using your credit or debit card. If your card goes missing or you spot suspicious activity, notify Spirit of Alaska or your card provider immediately.